Senior SEO Strategist (HYBRID) – Orlando, FL – $90k-$110k yr – (US Citizen or Green Card Only)

Senior SEO Strategist (HYBRID) – Orlando, FL – $90k-$110k yr – (US Citizen or Green Card Only)

About this Role
The Senior SEO Strategist helps drive the marketing strategy for their sites and then helps the team achieve quarterly and annual goals for keyword rankings, web traffic, and leads. The position requires a high level of integrity, independence, and dedication to carrying out the company’s core values. This role is expected to reflect expertise, autonomy and self-direction in its approach to the responsibilities assigned below.

Our hybrid work model consists of work-from-home opportunities, with 3 recommended in-office days (T, W, TH) to maximize team collaboration and 2 WFH days (M, F). We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!

Role Expectations

• Highly contributes to developing effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects.
• Work with Marketing Lead, Content Lead and Development Lead to build more robust, lead-generating websites.
• Understand and manage lead funnel reporting for all projects.
• Advanced understanding and availability to train others on marketing tools.
• Highly contributes to our ability to reach our overall business goals.
• Failure to achieve expected metrics/results or making incorrect decisions / recommendations will have a serious, measurable impact on schedules or project milestones.
• SEO focused responsibilities include:

• Constant monitoring of analytics and search console
• Push E-E-A-T initiatives
• Ensure the site and every page establishes robust E-E-A-T
• Generate positive reviews and mentions of the site
• Protect the websites from algorithmic penalties
• Follow Launch That best practices for SEO
• Oversee link audits and disavows
• PPC focused responsibilities include:

• Responsible for generating quality leads within a target CPL and budget
• Responsible for ensuring project is on track to meet lead and budget goals, including project projections and shifting spend allocations
• Developes PPC and traditional marketing strategy
• Executes PPC campaigns (Google, Bing, Facebook, Display, Print)

Quality Impact

• Ensures all website leads are making it to the correct partners.
• Flags issues (partner or technical).
• Independently seeking out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview.
• Helps Marketing Lead provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on:

• Navigation
• Crawlability
• Indexation
• Content
• UI/UX (user intent is met)
• SEO optimization

Team Impact

• Works collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company’s strategic goals.
• Communicates to cross functional team (content, development/design, project management) purpose and requirements of recommended strategies.
• Works with content and development/design teams to implement updates and changes to tactics and strategies.
• Collaborates with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting.
• Provides feedback on skill specific team projects and initiatives.
• Demonstrates strong leadership skills and is a leader among peers.
• Assists Marketing leadership with training new hires and other lower level Marketing co-workers, as directed.
• Shares with the team new trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, and other methods of communication.

Qualifications & Skills

• 4-year degree in Marketing, Business and/or the equivalent amount through previous experience.
• Advanced experience in SEO including:

• At least 8 years of experience in SEO.
• Technical SEO expertise (Canonicalization, Sitemaps, Crawl Budget etc.).
• High level of experience with Screaming Frog and other, similar tools.
• SEO Audit experience on sites of all sizes.
• Responsible for a major web property that achieved significant domain growth.
• Advanced experience in PPC including:

• At least 8 years of experience in PPC.
• Develops PPC strategy.
• High level of experience with Google Ads, Facebook Business Manager, Google Analytics, CRM (Salesforce) and other similar tools.
• Advanced PPC optimizations and expertise.

• Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
• History of content curation.
• Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting).
• Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations.
• Ability to generate monthly channel forecasts for review.
• Advanced understanding of HTML and CSS.
• Proficient in Salesforce (ability to create new reports, ability to understand what reports types and fields should be used to generate accurate information).
• Proficient in Google Suite or similar software.
• Agility and adaptability in a fast-paced environment.
• Excellent verbal and written communications skills.
• Expertise/skills with both learning and sharing.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion

• An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
• A patient and strategic thinker with the keen ability to prioritize and focus.

Bonus

• Has worked with web developers and content writers.
• Enthusiastic about knowledge sharing and thought leadership.
• Introductory understanding of Javascript & PHP.
• SEO experience:

• Experience analyzing server logs
• Experience with site migrations
• Familiarity with CMS platforms
• Google Analytics IQ certified
• PPC experience:

• Passionate about PPC industry trends and sharing your insights with others
• Google Ads Certified
• Microsoft Ads Accredited
• Facebook Blueprint Certified
• Has managed multi-million dollar paid campaigns